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Behind the Design

Through our continued involvement with the Cascade stable of beer brands, we came up with the concept of a green beer, a natural fit with Cascade’s heritage, which is associated with the Tasmanian wilderness. A full day workshop was held at Melbourne Zoo (in the interest of harnessing the energy and memory of the extinct Tasmanian Tiger, the brand’s icon) to develop a number of potential brand propositions for the new beer.

Bringing a “green” beer to market required an incredible level of commitment and responsibility from the Cascade Brewery. After first reducing the brewery’s environmental footprint, the full lifecycle of the greenhouse gas emissions associated with Cascade Green – from the picking of the hops to putting it in the recycling bin – are offset, meaning the net impact of the emissions for the beer is reduced to zero. Cascade Green also went through the rigorous accreditation process required to achieve Australian Government Greenhouse Friendly™ certification through the Department of Climate Change. We also needed to be conscious about minimizing its carbon footprint where possible through our own involvement with the brand.

Honorable Mention: Bloom Packaging Juhee Cho Ridgewood New Jersey United States view pdf >>>